This has to be one of the best ads I've seen in a long time: Introducing Vector Networks.
Playing with vectors a lot at home and at work recently, it's interesting looking at another approach to composing vector images.
The things which really kill the interest for me (when looking at the Figma site, not the nicely crafted ad on Medium) is the fact that it's just another SaaS product. No mention of final pricing of course ("Free during the Preview Release"), just a big fat sign up button for a spot in the release queue.
I may be a cranky old man, but I just want an app to use where I don't need to rely on limited data caps, flaky network connectivity and working around periods of heavy network usage. Even Adobe can manage that and still keep their part of the SaaS subscription gravy train.